"One of my usual approaches was just to let everybody know that I rode my bike all the time, and if there were ever any cycling aspects of projects, I was happy to help on them. Rather than being hard-nosed about things, I was more of a soft-pedalling lifestyle bicycle advocate."
"I wasn't necessarily thinking about it as like a new movement. I think I was thinking of it like formalizing these desires and intentions that people already had, and taking them to the next stage of 'let's make it happen'."
